The shift from selling natural diamonds to lab-grown diamonds is a massive change for our industry. This year alone, many retailers across the United States are reporting record profit margins from lab-grown diamonds and experiencing as much as 70% of their deliverable diamonds going out the door as lab-grown.
Stores such as Newstar Jewelers in Joliet, Ill., are dismissing the lab-grown trend and choosing to stay the course, selling only natural to their clientele, while still generating strong profits. So how are they telling a different story at the counter? How are they using branded diamonds to differentiate and create compelling reasons to buy natural?
We sat with Theresa and Becky from Newstar to ask them a few questions about how they are navigating the current market conditions and staying competitive by selling only natural diamonds. We invite you to listen and learn how you, too, can differentiate your business and increase your margins without having to deal with lab-grown.
This webinar is sponsored content.