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Combining heritage and innovation, Royal Chain Group marks a milestone with an exquisite new collection of gold jewelry. Warm, lustrous, and endlessly alluring, gold jewelry is enjoying a vibrant renaissance among shoppers of all ages. And with sales of yellow gold in particular roaring back, the timing is perfect for Royal Chain Group to unveil its stunning new 40th Anniversary Gold Collection.
Celebrating four decades of success for the New York City–based jewelry maker, this gorgeous collection features more than 80 new rings, necklaces, earrings, bracelets, bangles, and other unique pieces—all in 14 karat white, yellow, and rose gold, some with diamond or gemstone accents. Styling ranges from classic (some updated best sellers are included) to trend-driven, fashion-forward pieces. Price points range from $295 to $7,500 MSRP.
Response among both retailers and customers at Royal Chain’s roster of independent and major retailers across the country has been overwhelmingly positive, with healthy demand for everything from simple stud earrings and charms to geometric pieces and bold, chunky bracelets.
“We believe this collection is filling a need in the market for updated gold styling,” says creative director and designer Phillip Gabriel Maroof, for whom Royal Chain’s Phillip Gavriel brand is named. He attributes the collection’s strong success in part to its attractive price points. It’s “filled with great values,” he says. “We anticipate the 40th Anniversary Gold Collection will be a great holiday addition for retailers as well.”
Royal Chain’s independent retailers report seeing particularly lively sales in yellow gold chains and earrings—a trend that Maroof believes stems from customers’ nostalgia for the ’80s and ’90s, when people were stacking and layering piles of long and short gold chains. The ‘90s vibe is also popping up on fashion runways, so it’s critical to stay current with trends as they translate to the jewelry world for your fashion-forward customers. At the same time, many shoppers are drawn to the rich glow and glitter of gold with more forward-thinking goals, buying gold jewelry not only for its dazzling beauty but also for its value as an investment.
“People are wanting a piece of gold that lasts forever—as opposed to buying fashion jewelry that they’d throw out in a few years,” Maroof explains, adding that “younger people are asking their parents for a piece of gold as a heritage piece.”
With skill and expertise gained over four decades of crafting gold pieces, Royal Chain is the ideal source for high-quality gold jewelry items worthy of becoming heirlooms. The company has built a reputation for integrity and trust—and for fostering relationships that will last across generations, just like its gold jewelry.
To showcase its stunning 40th Anniversary Gold Collection, Royal Chain has released a 74-page book filled with beautiful artwork. The book will be shown in summer shows and will be mailed to Royal Chain’s retailers later this summer to be used as a sales tool in their stores.
To learn more about Royal Chain, please visit royalchain.com or call 800-622-0960 and request a complimentary catalog.
