Founded in 1895 in Austria, Swarovski has united all parts of its organization. From the creation of the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds, and zirconia, as well as jewelry and crystal lifestyle accessories, together with its sister companies Swarovski Optik and Tyrolit, the Swarovski Crystal Business now forms the Swarovski Group. Building on the company’s rich heritage of creativity, craftsmanship, and innovation, alongside its focus on a responsible relationship with people and the planet, Swarovski Created Diamonds ushers in a new era of thoughtful, pure stones. Cultivated in a laboratory, conscientiously engineered, and indistinguishable from their mined counterparts, the future has arrived.