BriteCo is an appraisal and insurance technology company that helps retail jewelers save time, generate additional revenue, and improve the customer experience. Free to qualified jewelers, BriteCo’s cloud-based software enables jewelers to create and manage appraisals using more than 200,000 data points to calculate a suggested replacement value. The jeweler can always set the final appraisal value. When finalized, a digital copy of the appraisal is automatically sent to the customer. Moments later, BriteCo sends an email and/or text to the customer offering replacement insurance coverage. The customer clicks a link in the message to get an exact quote. After they answer a few questions and enter their payment information, the customer is insured instantly. Backed by an A rated global carrier, BriteCo insurance provides replacement coverage for jewelry and watches up to 125% of appraised value with zero deductibles.