What diamond jewelry styles—aside from bridal—are currently selling well in your store?
We do a lot of custom work and repurpose our clients’ jewelry that they inherited from their grandmother or someone else. Customers are taking the diamonds from those [vintage] pieces and setting them into diamond necklaces and stud earrings. Typically, these pieces are going right back into 14 karat yellow gold, which is usually the metal they came out of.
—David Cameron, owner, Broer-Freeman Jewelers, Toledo, Ohio, broerfreeman.com
Diamond stacking bands are our go-to right now, along with bezel-set pendants. Simple, clean, tailored looks are doing really well. Pear and oval shapes have taken over princess and radiant cuts. And while we work a lot with white gold and rose gold, we’ve been using more yellow gold lately. It’s fun to work with.
—Michael Haines, owner, The Diamond Shop, Lewiston, Idaho, thediamondshop.com
The basics, like simple pendants and earrings, always sell well. Ninety percent of our diamonds sold are round-cut and typically in white gold settings. We’re in a farming community where you have to drive an hour to get to Seattle or Vancouver, so most of the diamond pieces our customers end up buying are things they can wear every day.
—Barbara Strauss, co-owner, Strauss Jewelers, Mount Vernon, Wash., straussjewelers.com
We see a lot of mix-and-match styling happening. When it comes to diamond jewelry, this translates to stacking both rings and bracelets, and layering pendant necklaces. Women are wearing things in multiples, mixing metal colors and the shapes of diamonds. Round diamonds are being paired with fancy cuts, and rose, yellow, and white gold are all intermingled. The look feels timeless, yet thoroughly modern.
—Hank Siegel, president and CEO, Hamilton Jewelers, Princeton, N.J., hamiltonjewelers.com