Diamond Advantage Debuts

Diamond Advantage has opened in Rochester N.Y. The company specializes in 0.50 to 3.00 ct. stones. Diamond Advantage ships overnight for free and will pay for return shipment as an introductory offer on a retailer’s first memo.

The company also has a lifetime trade policy on all loose diamonds. For information, call (866) 887-4834 or visit www.yourdiamondadvantage.com.

Supergems Group Launches New Company

Supergems Group has started a new company named Supergems Global Commodities DMCC, based in Dubai, United Arab Emirates. The new company is a trading and clearing member of Dubai Gold and Commodities Exchange and offers services to handle commodity investment needs.

Caroline Ballou Jewelry Allies With LeStage

Caroline Ballouand her designer jewelry collection are now affiliated with the LeStage Manufacturing Co. The new company, Caroline Ballou LLC, will be housed in LeStage’s Attleborough Falls, Mass., facility. For information, call (866) 912-1628.

Charles Winston Makes Deal With L P Watch Group

Charles Winston has announced the investment and participation of the L P Watch Group in theCharles Winston Luxury Group and the move of the worldwide headquarters from California to Hollywood, Fla.

Mark Seelig has joined the company as vice president, merchandise and product development. Previously, Seelig was director of merchandise at QVC, held executive jewelry positions at several department stores, and was vice president of sales and merchandise atAurafin Corp.Delia Igohas joined the company as director of operations and administration. Igo’s background includes senior management positions at several jewelry manufacturers.