Persuading bead fans to buy more sophisticated pieces of silver requires a skillful way with words, say retail sales pros. Maneuver with discretion, pay attention to customers’ clothes, and never stop selling! Read the full story.
Photograph by Greg Sorensen. Styling by Brooke Magnaghi. Market editor: Jennifer Heebner; makeup by Rebecca Casciano for LVA Artists; hair by Gusléne Bubak; manicure by Joi Offutt; sweater: Kim Haller
Earrings in silver and 14k gold with green jade, $1,295, Anthony Camargo at Fragments, NYC, 212-226-8878, fragments.com; Aria waterfall necklace in silver and 14k gold with diamonds, $2,600, Mabel Chong, San Francisco, 415-885-0198, mabelchong.com; skull ring in silver with diamonds, $4,500, Jessica Kagan Cushman at Fragments, NYC, 212-226-8878, jessicacushman.com; cuff in silver with 18k gold and diamonds, $938, Rene Escobar at Fragments, NYC, 212-226-8878, reneescobarjewelry.com; Strength cuff in silver with 18k yellow gold spears, $1,720, Kaura Jewels, Los Angeles, 818-441-6995, kaurajewels.com 
Stacking bands in bright white and blackened Argentium silver; $150 each; Stacked New York, NYC; 646-504-8874; stackednewyork.com
City Lights collection ring in silver with 17 mm cushion-cut black onyx and 0.42 ct. t.w. diamonds; $1,840; Tacori, Glendale, Calif.; 800-421-9844; tacori.com
Naga Collection 24.4 mm Scale cuff in silver with black and blue enamel; $1,295; John Hardy, NYC; 888-838-3022; johnhardy.com
Petal Strength earrings in sterling silver with black onyx, ruby, and emerald, and Chevron pattern detail; $2,272; Kaura Jewels, Los Angeles; 818-441-6995; kaurajewels.com
Oxidized sterling silver and pavé diamond Sun Ray necklace; $955; Renee Sheppard at Empesar Showroom, NYC; sam@empesar.com; 212-244-7273; reneesheppard.com
Sterling silver and 18k Signature Link bracelet with removable blue sapphire Maltese cross charm; $875; Ariva Living in Fine Jewelry, Cranston, R.I.; 401-946-2104; arivafinejewelry.com
Sterling silver Bamboo bangles with white topaz, square faceted blue topaz, and Mozambique garnet cabochons and white topaz; $195–$225 (sold separately); Thistle & Bee, NYC; 212-594-0418; thistleandbee.net
Sterling silver pendant with American flag motif made of crushed gemstones; $225; Samuel B. Collection, Great Neck, N.Y.; 516- 466-1826; samuelb.com