The Shanghai International Diamond Jewellery Fair 2004 will be held at the Shanghai International Exhibition Center, China, July 22-25, 2004. A massive promotional and p.r. campaign is planned for the event, with more than 50,000 invitations going out to local jewelry shops, retailers, buyers, importers, and diamond and jewelry traders worldwide. The show also will be promoted at other trade fairs around the world as well as in trade magazines and specialized publications. Highlights of the fair will include press conferences, technical seminars, and jewelry fashion shows.

For information, contact show organizer Hongkong-Asia Exhibition (Holdings) Ltd., Room 2705, Sino Plaza, 255-257 Gloucester Road, Causeway Bay, Hong Kong; (852) 2591 9823, fax (852) 2573 3311,

e-mail: hkexhi@hka.com.hk, or visit www.jewelryshow-hka.com.