LOCATION AND CONTACT San Francisco; (415) 255-4768; www.sethicouture.com. (Formerly Manak Couture)

SIGNATURE STYLE AND INSPIRATION Modernized Art Deco looks with natural-color rose-cut and briolette diamonds. Designed for women who appreciate “casual luxury” (wearing fine jewelry every day), says Sethi.

FUN FACT Sethi has been attending trade shows since six months of age with her parents. However, she first worked as an Internet technology consultant and project manager—designing engagement rings and other jewelry for co-workers for fun—before joining the jewelry industry full time. Sethi has also served as president of the Women’s Jewelry Association’s Northern California chapter.

STARTING RETAIL PRICE $700

COUNTRY OF PRODUCTION India

ACCOUNTS 50+

JEWELRY TRADE SHOW EXHIBITS Centurion, JCK Luxury and JCK Las Vegas, JA New York Summer Show, Prime Group