David Pillow, a graduate gemologist and master bench jeweler, has opened The National Jewelry Outlet (NJO) in Arlington, Texas. Pillow, a past executive with Zales Corporation and the Home Shopping Network, plans to purchase manufacturer’s overstock production and sell it to consumers at a cost up to 75% percent lower than other retailers.

NJO also sells loose diamonds, the majority of which are certified by one of three New York-based gemological laboratories.