Seiko Corp. of America had a sudden change in top management in June when Les Perry, formerly with the Movado Group, replaced Richard “Rick” Vogler as executive vice president of sales and marketing.

Vogler, who had been with SCA for three years, led the revision, consolidation, and streamlining of SCA’s business structure. He made it more customer-centered, eliminated overlap and duplication in operations, improved product supply and delivery systems, and shifted SCA to a more market-oriented strategy.

An SCA statement said his unexpected departure was because of “personal reasons.”

Perry has 20 years’ experience in wholesale and retail, including 14 years in the watch industry. He began his career as a sales manager with R.H. Macy’s, rising to become a buyer of fine watches and ultimately vice president, store manager of Macy’s in Huntington, N.Y. He joined Movado nine years ago as vice president of national accounts. For the past four years, he has been general manager of Movado’s ESQ brand.

Perry officially joined SCA on June 17.

SCA, based in Mahwah, N.J., is a wholly owned subsidiary of Seiko Watch Corp., headquartered in Tokyo, marketing watches and clocks under the Seiko and Pulsar by Seiko brands.