Some say it’s because the casual era is coming to a close; others believe the younger generation simply has a taste for finer things. Whatever the reason, fine jewelry and accessories for men are selling better than ever.

While an overwhelming percentage of any jeweler’s merchandise is targeted toward women, manufacturers and designers continue to produce innovative pieces aimed at attracting the new generation of men who like to look polished and aren’t afraid to show a little style.

According to jewelers, cufflinks are on the upswing, and other categories such as rings are becoming more acceptable among fashion-conscious young men, thanks to endorsements by hip young celebrities like Brad Pitt.