Jaeger-LeCoultre, owned by the Richemont luxury group, is “the most prestigious luxury brand in America,” according to wealthy consumers surveyed by the Luxury Institute, an independent research organization based in New York that focuses on the top 10 percent of affluent Americans.

“Jaeger-LeCoultre earned a very high score of 78 and edged out Rolex for the top spot,” said Milton Pedraza, chief executive officer of the Institute. “Wealthy consumers who know the brand rated Jaeger-LeCoultre by far the most unique and exclusive brand.” Twenty-eight leading luxury watch brands were included in the poll. The brand also received the highest rating in the survey of watches used by people admired and respected by the wealthy.

The Luxury Institute annually surveys thousands of wealthy and ultrawealthy consumers about brands in many categories using its own, proprietary Luxury Brand Status Index to measure what it calls “the value and equity of leading luxury brands to wealthy Americans.” Using the LBSI, its watch survey polled “a nationally representative and statistically reliable sample” of more than 430 households with a minimum of $200,000 in gross annual income and minimum net worth of at least $750,000 (including home equity).