Brian Franklin and his father, Kelly, recently opened their third Generation Jewelers in Peoria, Ariz. The 2,300-square-foot store incorporates an innovative store within a store, called the Glitz Boutique.

With its own name, identity and even business cards, the Glitz Boutique offers a variety of fashion accessory items that complement or are add-ons to a jewelry purchase, ranging from purses and wallets to dresses and blouses, as well as price-point-friendly fashion jewelry.