The top stories for August. Don’t miss a headline! Sign up for our daily newsletter at jckonline.com.newsletters/subscribe.

1. GIA Bans Five Indian Companies

The GIA banned five Indian companies from submitting to its grading lab, alleging they inscribed diamonds with false GIA report numbers.

2. The 5 Types of Jewelry Customers

Signet commissioned a study of middle-market jewelry consumers and discovered customers are differentiated by attitude, not age or income.

3. Home Shopping Networks No Longer That Interested in Jewelry

“It’s a performance problem for the category as a whole,” a manufacturer said of paltry sales at HSN and QVC.

4. Georgia Jeweler Sold Moissanite as Diamonds, Report Says

Lucky Diamonds & Co., in Decatur, Ga., admitted that a new employee with insufficient knowledge mistakenly sold a $1,500 pair of moissanite earrings to a customer seeking diamonds.

5. Earring Backs: the Talk of Twitter

The plastic backs of some earrings can come off ! That revelation sparked a social media sensation.