Beautiful, original photography is supremely shareable, but clever copy also wins hearts (and minds!) on social sites. Here, five fabulous Instagram captions that made us stop mid-scroll.

1. The new #AudiQ7 battles the great outdoors in Africa. Although, a battle suggests both sides have an equal chance of winning. —@audi

2. Tumbled out the front door, it’s cool in the shadows and teasingly not yet a beach day in the sun, and the ice cream trucks are idling. We’re open all weekend and Memorial Day, too! —@catbirdnyc (above)

3. If fan love came in the form of a smoothie, this would be it. Here’s looking at you, @nycrunch. —@chobani

4. The Embroidered Bluebell Dress: plays well with sweet sunny days and event-filled summer nights. Plus, the floral embroidery is positively swoony. —@anthropologie

5. Brownies, disguised as cheesecake, disguised as ice cream. —@benandjerrys