Ajay and Jay Javeri have formed a new diamond jewelry company called Diamour Inc. Building on their family’s diamond jewelry business, Sumit Diamond Co., the new venture deals in both finished jewelry and loose diamonds.

For more information contact Diamour Inc., 589 Fifth Avenue, Suite 1206, New York, NY 10017; (888) 528-3747, (212) 207-8102, ext. 103, fax (212) 207-8115, e-mail: henry@diamour.us.