Hearst Magazines will host the first-ever Swiss Watch VIP Welcome Reception on Thursday, June 2, at the Venetian Hotel in Las Vegas. The reception will kick off the Swiss Watch by JCK event that takes place June 3–7.

The invitation-only reception will take place at Lutèce in the Venetian and is meant to provide a networking opportunity for the Swiss watch brands, VIP retailers, and editors. It will feature Esquire editor-in-chief David Granger, Advertising Age magazine’s 2004 Editor of the Year.

“Hearst Magazines and the Swiss Watch by JCK brands are both companies that focus on quality and luxury,” said Norman Miller, group advertising director, The Hearst Group. “Accordingly, it made perfect sense for Hearst to be the first magazine publishing company to partner with JCK to develop this landmark event. We are thrilled and honored to be a part of such a momentous occasion.”

Hearst Magazines include Esquire, Harper’s Bazaar, House Beautiful, Marie Claire, SHOP Etc., Smart Money, Town & Country, and Veranda.