Since Mulloys Fine Jewelry opened its doors over 20 years ago, store owner Phillip Mulloy has always given soldiers 10 percent off any purchase. For years the discount for service men and women was an unwritten policy that was never promoted. That changed in October when the jeweler ran a month-long “Honor Our Military” event. …

“October is a good month for this type of sale as many soldiers deploy for duty in late October to early November,” says Taylor. “Many like to get engagements or even weddings handled before a lengthy deployment.”—Paul Holewa, Retail Details, Nov. 6, 2009