Alyce Alston, chief executive officer of De Beers Diamond Jewellers North America, is leaving the company to return to publishing.

The company has not announced a new CEO of the North America division, which recently opened a store at the Forum Shops at Caesar’s Palace in Las Vegas.

Alston, the former publisher of W Jewelry, will take a position as division president of the Readers Digest Association.

Guy Leymarie, CEO of De Beers Diamond Jewellers, said: “De Beers’ business in the U.S. has been doing extremely well, and we feel confident that our organization will support our operations to continue to run successfully.”

Alston often spoke as the public representative of the chain and once faced an irate audience at the LUXURY by JCK show.