Fine jewelry designer Zoë Chicco is poised to drop a new collection of “buildable” charm necklaces just in time for Mother’s Day. 

The Get Charmed collection—which is composed of 14k rose and yellow gold pieces meant to be mixed and matched—will launch April 23 on zoechicco.com. 

Charms include letters—on discs and cut out; diamond studded and all metal—simple round-cut birthstone gems, and shapes including stars, moons, keys, feathers, and locks (with and without letters). Prices for the charms range from $65 to $700. 

Zoë Chicco dog tag charm

Charms have been a go-to Mother’s Day present for decades—but became a bona fide gifting staple with the rise of charm brands including Pandora and Alex and Ani in the early 2000s.

The alphabet charm, which was pioneered by Los Angeles brand Helen Ficalora in particular, has transcended trends (and, of course, it was Carrie Bradshaw’s nameplate necklace on Sex and the City that first kicked off the words-in-jewelry craze).  

The alphabet charm’s enduring popularity has prompted contemporary jewelry brands to come up with cool and creative ways to push the style forward. 

Trend-driven fine jewelry brands Foundrae and Bianca Pratt have both toughened up the alphabet by crafting them in the gothic lettering style (see below). And designer Jennifer Fisher, who helped popularize the letters-on-jewelry craze with her engraved bar necklaces, has added luxe to the look by bling-ing out oversize letter charms with several carats (now selling for $12,000 on the brand’s website).

Bianca Pratt  gothic letter charm

Charms in general are so popular for Mother’s Day, many retailers and brands are currently promoting them on their home pages: Jared is pushing the Pandora Mother’s Day collection; Tiffany & Co. is showcasing its Tiffany Charm collection; and Jennifer Fisher‘s landing page boasts a styled photo of a woman dripping in charm necklaces.

Top: Zoë Chicco round 14k yellow gold charm with diamond