Ellen Sorensen (pictured), a veteran of Vacheron Constantin, has been appointed brand president for North America for LVMH-owned watch brand Zenith.

She replaces Thierry Collot, who served in the role for the last three years. She will report to Romain Dezaux, Zenith’s international sales director.

For the past 16 years, Sorenson has worked for Vacheron Constantin. Most recently, she held the role of international commercial director, and prior to that, managing director for China, and managing director for Southeast Asia. Prior to working in Asia, she was director of marketing and communication in North America.

(Photo courtesy of Zenith)