Hearst Corp. and Zalemark, Inc. recently signed a new three-year agreement to create and develop a second Hearst brand under the ESQ label.

The Sherman Oaks, Calif.-based jewelry manufacturer previously created the Seventeen Jewelry Collection in for the New York-based media company. the collection was launched in 2007.

Award-winning designer, Steven Zale, will produce an ESQ collection of fine jewelry. The upscale collection will target high-end retailers and feature a three-tier fashion design concept: Modern, bold 18k gold, chain link with pearl accents and fashion-forward abstract pieces of substance, all tailored to compliment the modern feminine woman’s lifestyle, pieces with delicate, sophisticated elegance, and classic style emphasizing lots of personality and charm.

“These pieces will be the kind of jewelry a woman looks to wear every day, styles that will fit any occasion, a collection that expresses an ESQ point of view and lifestyle,” Zale said.

JCK