Wolf, the 190-year-old U.K.-based luxury watch and jewelry storage brand, has appointed Umair Baig senior sales director for the United Kingdom and Europe.

He comes to Wolf after five years as U.K. sales and marketing manager for Omega watches.

Baig previously served as a district manager for Signet Jewelers, boutique manager at Theo Fennell, and manager of Ernest Jones’ flagship store in London, according to his LinkedIn profile. He began his career as a weekend sales associate at his local jeweler.

(Photo courtesy of Wolf)