British heritage brand Wolf has appointed industry veteran Ricardo Lourenço sales director for the Americas.
Lourenço has over 15 years of experience in the watch and jewelry business. He joins Wolf from Assouline, where he’d been senior director of sales for the Americas since August 2023. Prior to that, he served as wholesale director for the Americas for watch brand Roger Dubuis. He has also worked at Omega, Vertu, and Christian Dior Couture, according to his LinkedIn profile.
In a statement, Simon Wolf, CEO of the 190-year-old brand, said Lourenço’s hiring shows the company is strengthening its U.S. sales team.
Wolf has also recently made a number of sales hires for the U.K. and European markets.
(Photo courtesy of Wolf)
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