Tous recorded 9.4% revenue growth in 2024, as sales of the 105-year-old Spanish jewelry brand crossed the 500-million-euro mark for the first time ever.
The Manresa, Spain-based jeweler says that EBITDA (earnings before interest, taxes, depreciation, and amortization) in 2024 grew 6%, to 114 million euros ($123 million), and net income hit 45 million euros ($49 million). Revenue was 523 million euros ($565 million).
Tous now has a presence in 40 markets. After taking its online sales global last year, e-sales now represent 24% of its business.
The company’s strategic plan—developed after its founding family took full control of the company last year—calls for 120 million euros in business investment over the next three years. In 2024, it spent 31 million euros on stores, infrastructure, and information technology.
CEO Carlos Soler-Duffo (pictured) said in a statement that “Tous is now a stronger brand, with a solid global presence and a unique, differentiated jewelry proposition.”
“The share of branded jewelry in the total market is still low, especially in comparison with other luxury personal goods categories, which also presents a growth opportunity for a segment in which Tous is a leader and pioneer,” the statement added.
Earlier this month, Tous announced that former Temple St. Clair president Joseph Cavalcante was joining the company as vice president and managing director for the United States.
(Photo courtesy of Tous)
- Subscribe to the JCK News Daily
- Subscribe to the JCK Special Report
- Follow JCK on Instagram: @jckmagazine
- Follow JCK on X: @jckmagazine
- Follow JCK on Facebook: @jckmagazine
