The brand is focusing on store-in-store partnerships

JCK senior editor Jennifer Heebner reported last week that jewelry designer Todd Reed shuttered his Venice, Calif., store on Sept. 11, just two years after debuting the space. The shop wasn’t lucrative enough to justify its considerable square footage, which sprawled out over two floors, according to the company.

The brand is now turning its attention to shop-in-shops and the first in what will be a series of shops debuted recently at Fox’s Seattle.

The Todd Reed Boutique at Fox’s takes up an entire wall in the store and features the largest selection of Todd Reed jewelry outside of the brand’s own showrooms.

Designer Todd Reed at the opening of his Todd Reed Boutique at Fox’s Seattle

“We are so excited about the store-on-store concept,” said Reed in a statement. “It’s such a great way to further our relationship with Fox’s.”

The 104-year-old jewelry store, located at 405 University St. near downtown Seattle’s historic Fairmont Olympic Hotel, opened with some creative fanfare.

A “bling cam” was set up throughout the shop’s opening weekend, to capture fans wearing Todd Reed jewelry on a red carpet (the images were shared on social media using #toddreedatfoxs—see them here). And to toast the occasion, Fox’s brought in an additional 300 Todd Reed pieces for opening weekend.

“Our shared passion for contemporary jewelry will present our customers with an exquisite and unique selection of Todd Reed designs,” said co-owner Zooey Mann in a statement. Congratulations, all around!

Top photo: the Todd Reed Boutique at Fox’s Seattle

(Photos courtesy of Fox’s Seattle)

 

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