While news broke of TikTok’s e-commerce offering, TikTok Shop, last month, the social platform officially introduced the concept to its blog readers just last week, citing the full launch of TikTok Shop in the United States.
“TikTok Shop empowers brands and creators to connect with highly-engaged customers based on their interests, and it combines the power of community, creativity, and commerce to deliver a seamless shopping experience,” it says in the announcement.
TikTok is responsible for setting many of the trends we see throughout multiple industries, so its Shop feature, which allows users to purchase popular items without leaving the app, makes sense.
Users can now shop products directly from their For You feeds, with items tagged in featured videos and LIVE. The latter is of interest, given that Meta and other platforms tried and shuttered their live shopping features.
For businesses in TikTok, custom product collections can be curated directly on their profile pages, allowing followers to shop from there, as well as read reviews. A new product marketplace offers a way for businesses to display their new offerings, and customers can use it to search for and sort by promotions—one potential way to earn new customers.
Sellers will now have access to more options through TikTok Shop ads, bringing them more opportunities to promote their businesses. In addition, a new logistics solution called Fulfilled by TikTok gives the option to let the platform pick, pack, and ship sales to customers.
For creators (or influencers), there’s a new option to connect with sellers on commission-based product marketing opportunities. That’s great news for brands looking to grow their followings, though consumers should take the time to be aware of paid marketing and transparency.
For more information, including how TikTok plans to keep its shopping experience safe and secure, and whom it’s partnering with in this launch, head to TikTok’s blog.
Image via TikTok
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