On the heels of its trend forecast, TikTok has come out with a small-business marketing manual for the holiday season.
“What truly sets TikTok apart is its ability to guide consumers through every stage of their journey,” TikTok said in announcing the publication. “From discovery to consideration to purchase, TikTok is not only where brands and products are being found, but also where consumer interest is sparked and decisions are made.”
TikTok’s findings and suggestions could be useful on other social media apps, like Instagram and Facebook, as we arrive at the cusp of the busiest shopping time of the year.
What won’t necessarily transfer to other platforms is TikTok’s recommendation to partner with creators—an aspect unique to TikTok that might indeed prove fruitful for those serious about using the app for business. For the more casual user, the app recommends posting organic content, with the option to supplement with paid ads.
TikTok’s analytics can help users understand the type of content that resonates with their followers, allowing business to develop strategies from there. Those who opt for paid TikTok campaigns would be given further insights, with in-depth metrics that explore why certain kinds of content succeed.
The first step to connecting with an audience, according to TikTok, is to immerse yourself in the app and discover what users are looking for. Try browsing through the most popular videos, or search keywords relevant to your product or business.
Engaging with trending content and exploring popular hashtags can help business users craft relevant material for the holidays, and even keep them current on trends among discerning shoppers. Actions as simple as commenting on videos, following relevant accounts, and actively participating in discussions will ramp up a user’s presence on TikTok (or nearly any other social media app).
TikTok’s small-business guide includes a few short case studies. Info in the report may not be news to experienced social media users but it could serve as a reminder to engage at a time when many people have become jaded—or, quite frankly, bored—with the social space.
Follow JCK on Instagram: @jckmagazineFollow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine
