Julie Garcia (pictured), a nine-year veteran of Tiffany & Co., has been appointed vice president of sales for North America and Europe for lab-grown diamond retailer Vrai.
According to her LinkedIn profile, Garcia has served as director of Tiffany stores in Manhattan and Los Angeles. She also volunteers as a business mentor for the Lower Eastside Girls Club of NY.
Vrai president Mona Akhavi tells JCK that a “half a dozen new hires from LVMH and its brands [have] joined us in recent months.”
Martin Roscheisen, founder and CEO of Vrai’s parent Diamond Foundry, adds via email: “At Vrai we now see a wide-open opportunity, a bigger market for future-embracing jewelry, which we plan to take advantage of by opening 50 new showrooms.”
Vrai currently lists eight showrooms on its website, including five in the United States.
(Photo courtesy of Vrai)
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