Much more than a retail store, Tiffany & Co.’s pop-up at the U.S. Open is an experiential space where tennis fans can go on a sensory journey highlighting Tiffany’s heritage, craftsmanship, and deep connection to the sport of tennis.
This is the second consecutive year Tiffany is hosting a pop-up at the U.S. Open, which is taking place through Sept. 8 at the USTA Billie Jean King National Tennis Center in New York City. The LVMH-owned maison has been the Open’s official trophy partner since 1987.
Within the experiential pop-up visitors can view celebrated Tiffany pieces—many strikingly displayed against walls of tennis balls in Tiffany Blue—including replicas of the U.S. Open men’s and women’s singles championship trophies (pictured above). The trophies are produced each year by silversmiths at the jeweler’s Cumberland, R.I., workshop, and a single one takes five months to create.
Also spotlighted is an Elsa Peretti Diamonds by the Yard racket with approximately 30 cts. t.w. bezel-set diamonds. “This one-of-a-kind tennis racket honors our long-standing ties to the USTA and Tiffany’s authority on exquisite diamonds,” says the jeweler’s website. The racket’s leather handle is “painted in black lacquer by artisans using an ancient Japanese technique known as inden, reflecting Peretti’s love of craft.”
The pop-up contrasts such nods to age-old artistic traditions with the modern influences of technology, offering an augmented-reality mirror by Snap Inc. with two lens experiences for guests to explore.
This immersive and innovative space at the U.S. Open reflects Tiffany & Co.’s commitment to merging luxury with cultural moments, creating memorable experiences for tennis buffs that resonate beyond the confines of the court.
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