Tiffany & Co. embraces Miami glamour along with the company’s iconic blue and elements of its New York City flagship to give its renovated Design District store a panache that could only exist in the Magic City.
The two-story, 4,000-square-foot Miami Design District store reopened in late April at 160 NE 40th St., with dramatic blossom artwork by Damien Hirst on the facade. The flowering art looks so real you might be tempted to reach out to feel the silken smoothness of the petals or expect to be awash in floral fragrance.
Hirst also did works for the Landmark, Tiffany’s Fifth Avenue flagship in New York, and the Tiffany store on the Ginza in Tokyo. Another artist featured at the Landmark, Oyoram Visual Composer, has created an immersive digital fresco for the Miami location that depicts Tiffany & Co.’s iconic Bird on a Rock traveling through South Beach.
In Tiffany’s Miami store, warm wood floors are covered with bespoke sisal runners with hits of Tiffany Blue. Overhead lighting includes six blown-glass Venini chandeliers in a Tiffany Blue and white pattern.
The Design District store has a custom staircase with silver gilded walls similar to one in the Landmark, and Daniel Arsham’s Bronze Venus Italica (XL) at the foot of those stairs matches a sculpture on display in New York.
Taking the staircase up, customers will find an array of Tiffany signature jewelry and new collections across the second floor. There is a Jean Schlumberger gallery displaying some of the designer’s best-known pieces. It has full-height windows and hand-woven ceiling textiles inspired by Schlumberger’s Tiffany enamel bracelet, as well as a Tiffany Studios water lily table lamp, handwoven metallic wall fabric, vintage chairs, and a desk suspended on glass legs.
Two glass artisan doors open to reveal the Tiffany Café, which the company describes as a hidden gem within the store. The café showcases art by painter Joel Mesler and has both indoor and outdoor seating for guests.
Miami Design District is a 16-acre mixed-use creative neighborhood dedicated to art, design, fashion, dining, and architecture. Over the past decade, it has grown to serve as a cultural destination in the city, offering luxury retail including Gucci, Dior, Prada, Burberry, Cartier, Fendi, Givenchy, and Rolex.
Top: At its recently reopened Miami location in the city’s Design District, Tiffany added unique touches and some classic Tiffany motifs. (Photos courtesy of Tiffany & Co.)
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