The Knot, the media company devoted to weddings, nesting,
and babies, is changing its name to XO Group Inc., on June 29.
The company’s common stock listing (KNOT) is also pending
transfer to the New York Stock Exchange from the NASDAQ Stock Market. The
company’s common stock has been authorized for listing and is scheduled to
begin trading on the NYSE on June 28 under the new trading symbol XOXO.
“Our new company name—XO Group Inc.—will be the perfect
umbrella for all of our brands in the wedding, nesting, and baby life stages
served by our media, products, and service,” Knot CEO David Liu said in a
statement.
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