I hardly ever check my Google+ account.
I know; how could a web guy like myself not devote equal passion and focus to all the social media sites that compete for my attention.
However, it was actually relatively easy for me to ignore because it lost the hype war to Pinterest and became a male-dominated social site. The readers we’re trying to reach weren’t buzzing about it, so why did I have to care?
Chris McLaughlin, chief executive officer of Maximize Social Media, in an interview conducted by senior editor Emili Vesilind, claims that the social site is poised to become “this generation’s Yellow Pages.” He also states that Google+ is “where most of the traffic is.”
What do you think? How often do you use Google+ and how important is it to your business?
Here are the top 10 most popular jewelry news stories from August 2012:
Tiffany’s Claims for New Metal Okayed
“This just proves that anything can be bought,” says commenter Ettagale Blauer. “While it is ludicrous to think that an advertising agency, or a ‘better business bureau’ is scientifically able to make this judgment, any consumer with a tiny bit of information and education understands that cooking up a new alloy is not the same as discovering a new metal.”
New Jersey Jewelers Cited for Allegedly Violating Gold Buying Laws
Is your store compliant with gold buying laws? Has your store been audited by the IRS?
12.27 Carat Majestic Pink Diamond Goes on Sale for $7.85 Million
“Wow!” says commenter Loren. “Love it!”
Harry Winston Sues Local Jeweler Over Winston Name
Do you think Harry Winston has a legitimate grievance, or is this overreaching?
Olympic Gymnast Aly Raisman Sports Earrings From Massachusetts Jeweler
“As a Newton, Ma., native I am very proud of Aly and her team,” says commenter Blond740i.
Are Diamonds a Waste of Money?
“People like to know that they are getting their money’s worth when they pay for the diamond,” says commenter dorit. “But the moment that diamond becomes part of the family the reference point is no longer financial.”
J.C. Penney’s Ugly News Gets Even Uglier
How bad is it going to get for J.C. Penney, and will it ever be able to fully recover?
131 Carat Diamond Found in Angola
This diamond is incredible. I can’t wait to see what size it will be when it’s cut.
Court Okays First De Beers Class Action Checks
Check out Rob Bates’ follow up blog: Surprise! People are Happy With Their De Beers Class Action Checks
Rolex Claims E-Tailer’s Watches Aren’t All Real
“This is why resellers of watches should have their items certified first, much like a diamond or pre-owned car,” says commenter jon t. “It adds legitimacy and enables the seller to sell for a higher price.”
The top 10 tweets of August 2012:
Going quickly guys!!!!Study: Engagement Ring Spending Increases When There Are Fewer Ladies – JCK jckonline.com/2012/08/21/stu… via @jckmagazine
— Shelia Bayes Jewelry (@Shelia_Bayes) August 29, 2012
We love merging of natural beauty in jewelry. 4 stars!Britt’s Pick: Nina Nguyen’s Nebula’s Eye – JCK jckonline.com/blogs/on-your-… via @jckmagazine
— Rings Unique (@RingsUnique) August 28, 2012
Eat your heart out Tom: Katie Holmes Stars in H. Stern’s New Ad Campaign – JCK jckonline.com/2012/08/23/kat… via @jckmagazine
— Stephanie Schaefer (@Steph_Schaefer) August 23, 2012
Just bought a super-cool watch.Diamonds Everywhere! twitter.com/krigeldia/stat…
— Scott Krigel (@krigeldia) August 22, 2012
Take a look at this beauty…peternorman.com/jewelry/other-… twitter.com/PeterNormanJwl…
— PeterNormanJewelers (@PeterNormanJwlr) August 17, 2012
Steve McQueen’s watch sells for almost $800,000! ht.ly/cVGKx
— Wixon Jewelers (@wixonjewelers) August 16, 2012
Your #website is the center of your #marketing, and will directly affect your business’s profits. bit.ly/LsX7CY
— Facet Marketing(@FacetMktg) August 15, 2012
#Bling RT @mental_floss 11 Wonderfully Geeky Wedding and Engagement Rings — goo.gl/VxZkg#fromlastnight
— Kristin Mahan (@kristin_mahan) August 8, 2012
One of the most beautiful gemstones in the world compliments of The Gold Shop.ca lnkd.in/XndrbQ
— Ian Murray Henderson (@IMH44) August 8, 2012
Did you know #peridot, August #birthstone & gem form of olivine, is found in rocks created by volcanoes & in meteors that fall to earth?
— Underwood’s Jewelers (@underwoodsjewel) August 4, 2012
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