Taylor Swift Rewore Sentimental Jewels at the Super Bowl

By Annie Davidson Watson | February 10, 2025

Taylor Swift, a jewelry repeater? She’s just like us!

At yesterday’s Super Bowl in New Orleans, Swift gave a master class in high-fashion spectator style, with her crisp white double-breasted Saint Laurent blazer, glittery denim shorts, and thigh-high boots.

While Swift’s clothing may have made a statement, her constellation of jewels truly did the talking. For the Super Bowl, Swift reprised several pieces she’s worn before—most notably, the ruby T chain, created in collaboration with jeweler Lorraine Schwartz, that she’d styled on her thigh at the Grammys the prior weekend. This time, the singer layered the rosary-esque design as a necklace around her neck.

Effy taylor rings — *Ruby Royale 14k yellow gold baguette-cut ruby and diamond band ($3,636) and Ruby Royale 14k yellow gold ruby and diamond ring ($8,746); Effy*

Adding to Swift’s sparkle was the Retrouvaí ring she also sported at last year’s Super Bowl and her new Panthère de Cartier watch. She sealed the look with Three Stories huggies and hoops dangling with a charm (that she’d worn at a game last fall), a gold and diamond hand chain by Logan Hollowell, and a ruby and diamond tennis bracelet, ring, and band, all by Effy.

Swift’s Super Bowl curation of fine jewelry was in keeping with her penchant for designer wear throughout the football season, as she’s cheered on boyfriend Travis Kelce, a tight end for the Kansas City Chiefs. From head-to-toe Louis Vuitton logomania to Chanel runway pieces to Vivienne Westwood and Versace, the superstar has consistently showcased her fashion prowess in the stands.

Logan Hollowell hand chain — *Eau de Rose Cut Iris diamond hand chain, $4,350; Logan Hollowell*

Swift’s style this NFL season marked a distinct evolution from her earlier game-day aesthetic, which favored vintage Chiefs merchandise and more accessible brands, often personalized with Kelce’s name or jersey number (like the custom 87 necklace by Stephanie Gottlieb she wore at last year’s Super Bowl).

This year, Swift’s jewels underscored her dedication to both high fashion and Chiefs pride—and were a reminder that she understands the power of jewelry to elevate an outfit and tell a story, making her a true champion of game-day glamour.

Top: Taylor Swift in her suite at the Superdome during Super Bowl LIX (photo: AP Photo/Gerald Herbert)

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