TAG Heuer and Parsons The New School for Design revealed the winners of the
“Art of Watchmaking,” a 10-week competition that charged eight teams
of Parsons product design students with reinterpreting TAG Heuer’s classic
Monaco chronograph.
First-place honors went to the team of Yong Yi Lee, Yoav Menachem, and Amit
Ran, whose designs included a sleek, black model with a shield over the watch
face and edition numbers to appeal to collectors.
Photo Courtesy of TAG Heuer
Second-place honors went to the team of Enrique Diaz Rato de Zabala, Michelle
Organ, and You Jin Sung, whose designs included a black ceramic timepiece with
neon accents.
Photo Courtesy of TAG Heuer
Third-place honors went to the team of Yusuke Sekiguchi, Christopher Beatty,
and Helen Kim, whose designs included a piece with naturally grown crystals in
its dial.
Photo Courtesy of TAG Heuer
Each member of the three teams will receive a monetary prize and a TAG Heuer
timepiece. Additionally, TAG Heuer has the potential to produce one of the
first-place designs as a limited-edition piece.
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