Swarovski Posts 8% Annual Comp Rise, First Profit in Five Years

By Rob Bates | March 20, 2025

Swarovski posted 8% comp growth in 2024 over the prior year, including record sales in the United States, the Austria-based crystal maker announced today.

Organic growth rose to 1.906 billion euros (approximately $2.07 billion).

Swarovski said it posted a positive operating profit in 2024—its first in five years—due to “increased operating leverage and cost discipline.” EBITDA (earnings before interest, taxes, depreciation, and amortization) was up double digits, the company said.

Sales of Swarovski’s created diamonds collection doubled year-over-year, and jewelry sales showed organic growth of 9%.

“These achievements in a difficult and volatile environment are a tribute to the dedication of Swarovski’s employees and partners around the world,” CEO Alexis Nasard said in a statement.

Top: Swarovski’s New York City flagship (photo courtesy of Swarovski)