Sarine Introduces New “Tech-Tok” Campaign…

Sarine Technologies is introducing its latest marketing campaign on TikTok.

As Sarine seeks to “reimagine the diamond industry,” its new campaign, which the company is calling “Tech-Tok-style content,” features a series of bite-size videos that use light, humorous scripts to explain the value of diamond technology and the digital experience. The company hopes that these digestible snippets will connect with a digital generation while simplifying complex information about shopping for diamonds.

“Over many decades, Sarine has been the world’s leading provider of advanced technology for diamond planning and manufacturing, and over the past five years, we have spearheaded a digital retail revolution, with innovative digital reports and interactive sales tools,” said CEO David Block in a statement. “When it comes to making the identity shift to digital as a company, we need to be at the forefront of our rapidly changing digital world. This new conversation, facilitated by our ‘Tech-Tok’-style content, strives to create the trust and connection that the diamond industry must cultivate among younger consumers in order to thrive in today’s digital world.”

Visit sarine.com for more information.

Ohio Jeweler Receives Beatrice Shipley Scholarship…

The second annual Beatrice Shipley Scholarship, created by the GIA and the American Gem Society (AGS), was awarded to a sales associate and custom designer for an AGS member store in Columbus, Ohio.

Rachel Burazer, who works at Argo & Lehne Jewelers, received the scholarship, which will cover complete tuition for the GIA Graduate Gemologist program in Carlsbad, Calif., along with the costs of the AGS Way Course and entry to the 2021 AGS Conclave event being held in Dallas Sept. 12–14.

“We are so pleased to award Rachel with this scholarship,” said CEO of AGS and AGS Laboratories Katherine Bodoh in a statement. “She is passionate about the jewelry industry, bettering herself, and serving her customers. I know this opportunity will propel her career forward.”

“Earning this award demonstrates that patience, determination, and loving what you do can get you anywhere in life,” said Burazer in the same statement. “I am so grateful to have this help to advance in my career and invest in my future. What an honor it is to represent my company and Beatrice Shipley! Thank you.”

For more information on the scholarship, visit americangemsociety.org.

VDB and IGI Raise Over $35K for JFC…

Virtual Diamond Boutique (VDB), in partnership with the International Gemological Institute (IGI), announced it raised over $35,000 for Jewelers for Children (JFC) with its first-ever international lab-grown diamond charity auction.

Held during jewelry market week in Las Vegas, the auction featured a selection of loose lab-grown diamonds and lab-grown diamond jewelry, all with verified grading reports. Bids closed on Sunday, Aug. 29, and all proceeds from the auction, which was facilitated through the VDB digital auction app, benefited charity partners of JFC.

“We are grateful to the lab-grown diamond community for their generosity in benefiting children,” said JFC executive director David Rocha in a statement. “We are also grateful to VDB for conceiving of and inspiring this collaboration, for procuring donors and for developing our digital auction app. The app has become very popular as it allows people to bid from anywhere in the world at their leisure. Our thanks also to IGI for their meaningful support in garnering donations, certifying the stones, and handling the secure shipping logistics.”

The auction raised a total of $38,700 for charity. Those who donated the assortment of lab-grown diamonds and finished lab-grown diamond jewelry to the project included Aarush Diam, Clarity Diamond, Classic Grown Diamonds, Combine International, Fire Diamonds, Forever Grown Diamonds, Go Green Diamonds, Green Rocks Diamonds, Innovation Diamonds, Labon LLC, Made By Man, Maitri Diamonds, Malakan Diamond Co., Meylor Global, Primo Diamonds, Smiling Rocks, Surreal Diamond, and Z Diamond USA. IGI certified each of the donated items, as well as stored, shipped, and sealed the goods.

For more information on Virtual Diamond Boutique, visit vdbapp.com.

AGTA Releases 20th Edition of AGTA Source Directory…

The American Gem Trade Association (AGTA) has released the 20th edition of its AGTA Source Directory, a comprehensive guide for the colored gemstone and cultured pearl industries.

“The AGTA Source Directory is literally the ‘yellow pages’ for the colored gemstones and cultured pearl industries,” said AGTA CEO Douglas K. Hucker in a statement. “From gemstone dealers to manufacturing to retailers and education and marketing, the resources available in our directory are countless. And while it’s a great benefit of being an AGTA member, it’s an even better benefit for the industry at large.”

The directory, which features comprehensive guides for searching for colored gemstones and cultured pearls from AFTA Firm members, as well as products and services available from AGTA Affiliate members, has been shipped to thousands of companies in the industry. It is also available online in a searchable flipbook format.

The AGTA Source Directory also includes the Gemstone Information Manual (GIM), an industry information guide for natural gemstones, enhanced natural gemstones, and man-made stones, as well as a thorough chart of all gemstones with disclosure requirements and care and handling recommendations.

Additional copies of the AGTA Source Directory may be requested by emailing info@agta.org.

 

Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine