PGI Offers Videos on Selling Platinum
Platinum Guild International (PGI) has debuted a series of training videos ahead of the busy holiday shopping season that are geared toward educating jewelry retailers and their sales staff about platinum. The videos can be found at platinumlearning.com/sales-training.
The sales training is segmented into four sections, with the main focus on PREFERS, PGI’s acronym for the seven benefits and characteristics of platinum: purity, rarity, enduring, feels significant, emotional, real white, and secure.
“Training is a critical part of platinum’s growth and future success,” said PGI USA senior vice president Kevin Reilly, in a statement. “We are dedicated to supporting sales associates with the knowledge and tools to ensure they are able to communicate the value of this precious metal to the consumer and easily answer the question ‘Why platinum?’”
(Image via PGI)
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