Supplier News: Week of March 24

By Brittany Siminitz | March 24, 2025

Shefi Celebrates 50 Years

Fine jeweler Shefi has announced the celebration of its 50th anniversary, a five-decade journey that has taken it from loose diamond supplier to finished fine jewelry, offering a range of diamond, gemstone, and pearl collections in gold.

“For 50 years, Shefi has been synonymous with exceptional natural diamonds, but our journey has taken us beyond our origins,” said Sanjay Hirawat, Shefi’s president, in a statement. “Today, we celebrate not just our legacy but the future of SHEFI, where timeless design meets modern elegance.”

Embarking on a new era, the brand is transforming from Shefi Diamonds to Shefi, highlighting its focus on not just loose diamonds but fine jewelry including engagement rings and bridal jewelry, fashion designs, and luxury gemstone styles. As it rings in 50 years, Shefi will introduce collections showcasing its expanded product offerings, with many making their debut at the JCK Show in Las Vegas, at booth PC-740 in the Plumb Club.

For more information, visit shefidiamonds.com.

Royal Touch Announces New Thailand Jewelry Manufacturing Facility

Royal Touch LLC, a company specializing in jewelry design and mine-to-market gemstone manufacturing, has announced the opening of its new state-of-the-art jewelry and gemstone manufacturing facility in Thailand. Located in Bangkok’s Gemopolis building, the new location enforces the company’s commitment to producing high-quality, ethically and responsibly crafted jewelry.

“Our new manufacturing facility in Thailand represents a major step forward in our mission to create beautiful, responsible jewelry,” said Ashish Rawat, managing director of Royal Touch, in a statement. “By combining skilled craftsmanship with advanced technology, we can ensure that every piece we produce meets our rigorous quality standards while supporting the local economy and workforce. We differentiate ourselves with expert craftsmanship and skilled workforce, state-of-the-art technology, exclusive and custom designs, stringent quality control, ethical sourcing, and sustainability practices and a truly customer-centric approach.”

The facility employs a team of 23 skilled workers and technical experts specializing in various aspects of the industry, from master craftsmen and artisans to CAD designers and model makers, casting and polishing specialists, and quality control experts. The new location will enable Royal Touch to enhance its production capabilities, streamline operations, and meet growing demand for its products.

For more information, visit royaltouchny.com.