CrownRing Acquires M-Fit and My Caroline Collections
Jewelry manufacturer CrownRing Bridal House has announced the acquisition of the M-Fit and My Caroline collections from Merit Diamond, effective Jan. 1, furthering CrownRing’s efforts to expand its market reach. M-Fit and My Caroline are both known for their rings’ fit and innovative designs. Production of the lines will be overseen by CrownRing’s facility.
“We are thrilled to welcome M-Fit and My Caroline to the family,” said a statement from CrownRing Bridal House. “Their exceptional craftsmanship and unique design philosophy, particularly the unmatched comfort fit offered by their patented designs, perfectly align with our commitment to excellence. We are excited to continue the legacy of these brands and further enhance their presence in the market through our expertise and state-of-the-art production facilities.”
Lavalier Partners With IGI on Insurance Discounts
Lavalier Personal Jewelry Insurance has begun offering discounted premiums to consumers who provide an official grading report from the International Gemological Institute (IGI) on the jewelry they wish to insure. The Lavalier–IGI partnership also furnishes consumers with information on topics including appraisals, lab-grown gemstones, and the differences between jewelry and homeowner’s/renter’s insurance coverage.
“IGI has been renowned as a trusted leader in grading and reporting for almost 50 years,” said Lavalier vice president Lorelle Henry in a statement. “As IGI and Lavalier each continue to expand and innovate within our prospective areas of expertise, this partnership is a very natural progression to collectively offer enhanced services and education to our jewelry customers.”
“Collaborating with Lavalier will not only provide our valued consumers with enhanced protection for their precious jewelry but also empower them with the knowledge and confidence that comes from working with two trusted industry leaders,” said Avi Levy, president of IGI North America, also in a statement.
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