Social Media Updates: February 2025

By Brittany Siminitz | February 24, 2025

Instagram Expands DM Features

Direct messaging is reportedly the primary way users interact with Instagram, and the app is responding by adding DM features.

One is the ability to translate messages, allowing users to communicate with people all over the globe. Around 100 languages are available in Meta’s translation processes. While many everyday users might not find the translation capability useful, it could prove beneficial for businesses making connections the world over.

Another new feature probably more advantageous to small businesses’ social media managers than personal users of Instagram is the ability to schedule DMs, up to 29 days in advance. This also can help brands connect with potential and existing clients.

Other new additions to Insta direct messaging include the ability to pin up to three messages at the top of a feed (an organizational feature that makes it easier to find oft-accessed conversations), a music-sharing sticker for DMs, and an option to invite people to chats via QR code.

TikTok Promotes Live Shopping in More Countries

With its future in the U.S. still unsettled, TikTok continues to push its e-commerce growth in other regions of the world.

“TikTok is expanding its e-commerce operations to Italy, Germany, and France, with plans to also launch in Japan and Brazil this year, according to three people familiar with the matter,” according to the South China Morning Post.

TikTok Shop elements are now available to retailers in Mexico, and the app is reportedly testing it in other regions across Latin America. Still, China seems to be the only place where TikTok Shop—known as Douyin in that country—has been well received.

Stateside, retailers could still benefit from TikTok’s e-commerce capabilities, as long as they’re able to use the app.

(Photo: Getty Images Plus/pressureUA)