Bluesky Offers Two Custom Super Bowl Feeds

Bluesky, the decentralized X/Twitter competitor that’s still alive and kicking, showed off some of its differentiating features for the Super Bowl.

The platform offered two custom Super Bowl–related feeds: one for news and mentions of the game itself, the other focused on another very important element of the event—Taylor Swift.

While illustrating the polarizing impact the pop star has had on football fans, the Swift feed also cleverly displayed Bluesky’s capabilities with feeds that aren’t solely driven by algorithm, as feeds on its competitors are.

Bluesky doesn’t get as much attention as X, but it has been experiencing a bump in popularity thanks to its recent opening to the public, after a lengthy period of allowing use by invitation only. Since expanding to everyone last Tuesday, Bluesky has reportedly added 1.3 million users, showing that there is interest in an alternative to X and (probably) Threads.

X Partners With BetMGM on Sports Betting

Speaking of the app formerly known as Twitter, X has announced a new deal with BetMGM through which users will be able to see the betting odds on pro football in their feeds.

In the future, X’s service with the sports betting operator will cover other pro sports as well as college sports. Through the new interface, users can click through to reach BetMGM’s website, and from there can place their bets.

“Sports never sleep on X ,and now with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams,” said X CEO Linda Yaccarino in a statement.

Tech Giants Flaunt AI During Super Bowl

Tech giants Microsoft and Google showcased their new AI capabilities in ads airing during the Super Bowl, and at least one non-tech company used AI to create a Super Bowl promotion.

Microsoft’s Super Bowl spot promoted Copilot, the company’s flagship AI platform powering a range of features across Windows, Android, and Apple devices. For Google’s part, its commercial for the Pixel 8 highlighted the smartphone’s AI-powered features, specifically how they help people who are blind or have low vision take photos and videos (the ad was directed by Adam Morse, and narrated by Stevie Wonder, both of whom are blind).

In non-tech-company news, Avocados From Mexico used AI to bring its “GuacAImole” platform to life.

Click here for a roundup of 2024 Super Bowl commercials.

(Photo: Getty Images Plus/pressureUA)

Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine