Anticipating a surge in silver jewelry purchases due to widespread belt-tightening (a natural response to economic uncertainty, an election year, social unrest) and the rising cost of gold, the Silver Promotion Service (SPS) has announced the debut of a virtual pavilion that will give jewelers easy access to the latest and greatest designer silver jewelry collections.
Diversifying your cases with bridge collections, and more elevated gem-forward lines that also happen to be set in silver, will be key this fall and holiday. You’ll want to hit a wide variety of price points, while offering your spendiest clients an array of irresistibly priced indulgences if something in gold and diamonds just isn’t in the budget at the moment.
JCK Virtual was a great platform for exploring these types of lines, and the SPS platform offers the same from-your-desk convenience on a smaller scale, corralling a curated mix of work by 22 participating designers.
“The virtual silver pavilion [is] a safe way to explore the newest silver jewelry styles in time to merchandise their stores to meet the post-pandemic demand that our consumer research recently identified,” said SPS director Michael Barlerin in a prepared statement.
The pavilion has also been designed as an educational resource, highlighting the latest industry tips on topics that range from merchandising to fashion trends.
All styles showcased are available for immediate purchase and shipping. Have a look at some of them below.
Top: Participating designers include Piazza di Spagna (pictured), Adel Chefridi, Alex Woo, Frédéric Duclos, Joryel Vera, Keith Jack, Lika Behar, Lilly Barrack, Phillip Gavriel, Samuel B., Bella Cavo, E.L. Designs, Gabriel & Co., Hope Faith Miracles, Kelim, Kir, Petrichor by Keith Jack, Piyaro, Belle Étoile, Martha Seely, Michou, and Rembrandt Charms.
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