Shreve & Co., one of the America’s oldest jewelers, is relocating from San Francisco, its home since 1852.
It will open a new flagship in Palo Alto, Calif., this summer. The San Francisco store is holding a liquidation sale, offering pieces at up to 60% off.
“As we embrace this pivotal transition, our hearts are filled with gratitude for our longstanding presence in San Francisco,” said managing partner Lane Schiffman in a statement. “This change signifies our commitment to adapt and thrive.”
Shreve set up shop in San Francisco two years after California became a state, in the midst of the famous gold rush. In 1906, it moved to an “earthquake-proof” 11-story tower on the corner of Post Street and Grant Avenue. The relocation proved fortuitous, as 30 days later a deadly earthquake destroyed much of the city. Shreve’s new home was one of the few structures left standing.
The company stayed in that location for 109 years, long enough for it to become known as “the Shreve Building.” But in 2015 the jeweler couldn’t come to terms with the landlord, and it was replaced by a Harry Winston. Shreve moved down the street, to a far larger space.
Shreve’s notable achievements include designing a 10-inch solid gold teddy bear, which was commissioned by the citizens of San Francisco as a gift for Theodore Roosevelt. In 1887, it became the second American jeweler to carry Patek Philippe.
The company had a store in Portland, Ore., from 2011 to 2016.
(Photo courtesy of Shreve & Co.)
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