America’s Collectibles Network (ACN) relaunched its 10-year-old shopping network as Jewelry Television by ACN, changing its corporate identity “to reflect their mission of opening the world of jewelry and gemstones to everyone,” the network said in a statement. The network ranks approximately 20th among the nation’s top jewelry retailers.

The network emerged on the scene in 1993 offering collectibles ranging from coins and knives to fine jewelry and gemstones. Several years ago, the network decided to concentrate on what it does best—procuring quality jewelry and loose gemstones and selling them at prices usually well below listed retail, the network said.

“Our volume buying power and international jewelry manufacturing operations are of increasing significance, and we plan to keep passing the savings along to our customers,” said says Bill Kouns, Senior vice president and co-founder of the network.

The relaunch includes a new corporate identity package, improved on-air graphics and presentation, and a revamped e-store, www.jewelrytelevision.com.

“The network has a fresh new appearance that is indicative of our demographic audience and the quality they demand,” said Kouns, who also oversees the marketing function for Jewelry Television by ACN. “Our rapid growth has been a catalyst for change.”

Headquartered in Knoxville, Tenn., Jewelry Television by ACN is currently seen in more than 65 million homes on a full or part-time basis. The network is a privately held corporation with more than 1,300 employees and can be seen on cable, broadcast or satellite in most major U.S. cities.

JCK