Casio America has appointed Shermeen Greenmun vice president of its timepiece division, with a focus on developing Casio’s jewelry channel.

Greenmun has worked in the watch and luxury jewelry industries for over 25 years. According to her Linkedin profile, she has been West Coast regional director for Bucherer, a director at Swatch Group and Grand Seiko, and a sales manager for Chopard.

In her new role, Greenmun will oversee Casio’s watch division and support the company’s strategies in new customer acquisition and market expansion.

(Photo courtesy of Casio America)