Industry veteran Nikki Siegel has joined jewelry manufacturer SDC as vice president of sales and marketing for its independent channel.

In her new role, Siegel will oversee business activities for SDC sub-brands Penny Preville, A Link, and SDC Creations.

Siegel has more than 25 years’ experience at jewelry companies. She has served as director of fashion sales and business development for Gabriel & Co.; executive vice president of Armenta; vice president, independent sales for Ippolita; and, earlier, a wholesale account manager for H. Stern.

(Photo courtesy of SDC)