Saturday Night Live has left Pandora a snarky lump of coal in its stocking.
On its Dec. 16 episode, the late-night comedy show gave the company’s commercials a not-so-loving spoof, suggesting its signature charms may not be a particularly charming Christmas gift.
The fake ad features women expressing poorly concealed misgivings about receiving Pandora charms from their husbands
“Oh, it’s one of these,” says one of the women, played by Kate McKinnon, before reluctantly proclaiming, “I love it.”
“At Pandora charms, we take one little fact about your wife and turn it into jewelry,” says the announcer.
He goes on: “Pandora charms say the things you want to tell her the most. Like: I know what job you have, and that job is nurse. Or: You like drinking. Or: This is a dog.”
“And once you’ve bought a Pandora bracelet,” the announcer continues, “you can get her one of these $60 whatevers for every birthday, Mother’s Day, and anniversary, for the rest of her natural life.”
Pandora’s spokesperson directed JCK to its response on Twitter.
“Hand-finished charms are what we do,” wrote the company. “Here’s a little something to show how much you mean to us.”
It displayed a charm reading, “S-N-L.”
Hand-finished charms are what we do! Here’s a little something to show how much you mean to us. #PANDORAforLife #SNL pic.twitter.com/yj1qZnGsNq
— PANDORA N. America (@PANDORA_NA) December 18, 2017
Saturday Night Live may not be up-to-date with Pandora’s most recent ads, which now spotlight women gifting the charms to other women.
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