The diamond-focused collection launches Nov. 5

Sarah Jessica Parker has been dabbling in fashion design and beauty for decades—and now the style icon is diving into jewelry design.

British Vogue reports that Parker is collaborating with London-based fine jewelry designer Kat Florence on a line called the Flawless Diamonds collection.

The outlet reports that the collection will launch Nov. 5 and “will be split into four initial ‘chapters’ or styles, each celebrating different techniques and decades of design.”

Sarah Jessica Parker on set, modeling her jewelry collaboration with Kat Florence (above and top)

The Heritage chapter will celebrate Art Deco architecture; the Opulence set with feature colorful gems against “rich, burnished 18k gold”; Symmetry “melds past and present with motifs from the 1930s, reimagined in contemporary materials”; and Pavé Hews will fete all things super sparkly.

The entire collection will use D-grade, flawless diamonds sourced from Botswana, with prices starting at around $1,500.

“There is so much that goes into jewelry,” said Parker told British Vogue. “It is so personal. As an actor I have to remove all of my jewelry in order to take on the characters I play. I get to a trailer for work every day, and I have to take off my jewelry to play a character, to be someone else. To me, jewelry is a very special choice.”

Parker also stars in the collection’s campaign, which was shot by fashion photographer Peter Lindbergh in New York City.

(Photos courtesy of British Vogue)

Emili Vesilind

JCK Senior Editor